Nicole Kidman Chanel N°5 Advertisement
Source: 'Instyle' Fashion Magazine. Apri 2005
What: Chanel Number 5 perfume and Nicole Kidman
Audience: Teens to Thirties women
How is popular culture represented?
Popular culture is represented in this advertisement especially by the focus point of an Australian actress and celebrity. This ad represents a specific element on Australian popular suture, because the focus celebrity and picture is Australian. Nicole Kidman represents popular culture because she is famous, and is an Australian and world wide celebrity. The element of popular culture is represented through the use of a photo or image.
Celebrities play a large role in popular culture, and their lifestyle, films, music, and exploits form the basis for many popular magazines.
The glamour lifestyle and fame that Nicole Kidman represents is used in this text by the presence of fictional paparazzi in the background, the flashing lights of many cameras, and the glamour shot of Nicole Kidman.
Nicole Kidman, like many current Hollywood celebrities, in contemporary Australia is part of the film and music industry, meaning that she, as an iconic figure represents popular culture n this text.
Why is popular culture represented?
But unlike the ‘got milk’ campaign, the use of celebrity is used to form a persuasive power and push for the advertisement. In contemporary society, celebrities and the rich and famous are very influential, and have great persuasive power over particular audiences. The composer utilises this power of celebrities by linking Nicole Kidman and the product together in one image. By doing so, the composer successfully emphasises the greatness, the beauty, and the exclusivity of the perfume Chanel number 5. Nicole Kidman also represents these things, and so the power of celebrities is used in an advantageous mean.
Nicole Kidman is especially influential in Australia, her home country, and she is often regarded as ‘our Nicole’. The image in this advertisement successfully persuades the audience that if it is good enough for ‘our Nicole’ to ink her name to, it is good enough for them.
Impacts on Audiences:
This add successfully uses and represents popular culture to sell a specific product. This ad places particular stress on the importance of body image and beauty. This would have a negative impact on audiences, as Nicole Kidman is still regarded as beautiful, and emphasises the importance of body image in order to be successful. Many of the advertisements found in ‘Instyle’ magazine feature an element of body image, importance of beauty. Although this advertisement is not selling makeup or fat reducing underwear, it still focuses on an image of a beautiful, stylish, famous woman posing for a photo. This image simply emphasises on society’s lust for celebrities, and their obsession with famous icons.