 | While in the Kwik-E-Mart, Homer grabs a six-pack of Duff Beer, a hot dog,
potato chips and some donuts;
 | Voiceover: “Nappies, milk and laundry detergent…$25” |
| Homer remembers and says, “Oh yeah, and the stuff he just said.”
|
|
| Homer is getting the oil in his car changed, and when the mechanic
unscrews the cap on the bottom of the reservoir where the oil is drained, a
swarm of bees fly out and overtake Homer’s donut. Homer panicked, screams, “Ahhh!”;
| Voiceover: “Routine oil change…$100”
|
|
| Sitting in a barber’s chair, Homer gets what little hair he has left cut
by a hair stylist;
| Voiceover: “Haircut…$75” |
| Homer is outraged: “75 bucks?!”
|
|
| At his favourite spot at the bar in Moe’s Tavern, Homer is served a beer
and attempts to take a sip:
| Voiceover: “Getting your errands done quicker to spend more time with
your family… Priceless.” The voiceover then in an angrier tone repeats…
“that’s getting your errands done quicker to spend more time with your
family…” |
| Homer replies, “Yeah, yeah I heard you the first time…stupid voiceover.” |
To view this advertisement, click on the link below: |
http://www.simpsonsfolder.com/special/datas/mastercard_200.mov
Source: Aired channel ten 2004/2005
What: MasterCard advertisement featuring
the Simpsons, in particular homer
Audience: Television audience, target
audience Simpson’s fans- ranges from under 10’s to 40’s onwards. Very wide
audience, both male and female.
How is popular culture represented?
Popular culture is represented in this
advertisement through the television technique of featuring the famous cartoon
series and characters from Mat Groening’s ‘the Simpsons’. The Simpsons is a
famous cartoon that has been a major show on Australian television for many
years. ‘The Simpsons’ as a television show and cartoon represent the million
dollar television industry and media outlet. Television was first introduced to
Australia n the 1950’s, and since has had a major impact on popular culture and
in modern Australia television in itself forms a crucial part itself in popular
culture.
‘The Simpsons’ is the longest running
animated television series in television history. The feature of Homer, the
settings, characters, and famous aspects of the show (such as homers obsession
with donuts) are representative of popular culture.
In this advertisement, popular culture s
represented through the appropriation of the satirical format of the Simpsons,
and this specifically represents televisions roe in popular culture, and its
great importance as an element in popular culture.
Why is it represented?
Simpsons, as the longest running
televisions animated series, has had great influential powers over its audience
and fans. Popular culture is represented as a persuasive technique to advertise
the MasterCard product. In this particular advertisement the composers
successfully use the famous façade of a famous TV series, which is often
perceived by many as ‘priceless’, to coincide with their priceless MasterCard
campaign. The use of two high profile brands or names is used to persuade the
audience to use MasterCard. By showing a popular television program and
characters and assimilating popular culture and a product together, the
composers appeal, engage, and persuade the audience that they should use or buy
MasterCard.
Popular culture is represented in this
case to assimilate two high profile names and persuade the audience into using
MasterCard, instead of their current credit card.
Impacts on audience:
This advertisement also emphasises on
the importance of television in Australian lives, and in contemporary Australian
society. Also, it not only advertises MasterCard, but also the Simpsons, by
featuring it in the advertisement.
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